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Build-A-Bear Workshop achieves 58.7pc Passbook download rate via recent mobile campaign
20.03.2013 11:38

Build-A-Bear Workshop recently leveraged Passbook’s location-enabled push notification feature and drove consumers to its stores to claim a promotional offer.

The company worked with Vibes on the mobile campaign. In addition to the 58.7 percent Passbook install rate, Build-A-Bear also saw an overall click-through rate of 5.3 percent.

“With the goal of the campaign to ultimately reengage Build-A-Bear Workshop guests and drive traffic to its stores in North America, Vibes helped the brand be one of the first retailers to develop and execute a Passbook campaign to engage and increase the brand’s loyal customer base,” said Alex Campbell, co-founder/chief innovation officer of Vibes, Chicago.

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